Combining a contemporary aesthetic with an appreciation of the past, Diane Ferjane looks to Lebanese history and tradition for inspiration. Her tailored pieces infused with her passion for art, color and calligraphy, are designed to captivate and inspire.
It is thanks to a photography assignment during her ESMOD education, that she met the centenarian who lived in her native village of Beit Hebbak - Mount Lebanon. She was touched by the attention to detail and the lengths the old man had gone through to dress up for the shoot with a traditional sherwal, a vest and a fez. It was the perfect postcard from the past. Diane was smitten and found her design direction.
She later worked in costume design and was awarded the ‘Costumes et Mode’ award of the Pierre Cardin Foundation for her work alongside Rabih Kayrouz in the Franco-Egyptian movie, Dunia.
The style of her clothes and accessories could be described as ‘East meets West,’ whereby traditional Lebanese cultural elements and details are interwoven with distinctly modern Western styles. Diane’s real passion lays in the reinvention if not the democratization of traditional dress.
Consequently, it was only natural that her first ready-to-wear collection would be showcased in the historic Old Souk of Byblos. Today, the Diane Ferjane collection is showcased in her eponymous boutique in the heart of Beirut. At only thirty-one, the designer has yet to achieve all her aspirations and hopes to dress the confident woman, who while looking to the future never forgets the past.